Traditional Marketing is a classic and long stand method of advertising. Nowadays this method is fading away. Digital Marketing is more upon us with it many advantages. Each day the world is going digital – most of our daily social lives come under the digital world. We read news on mobile or desktop, read books even on e-readers, banking online, sell or buy products on online using different channels. Digital marketing helps us to create brand awareness, promote business, reach goals in global platform of larger targeted audiences in realtime interaction.
There are essential factors for the popularity of digital marketing among us. In this article, I will discuss the top advantages of digital marketing.
Top 10 Advantages Of Digital Marketing are mentioned as follows.
Digital Marketing or Traditional Marketing, both cases advertising required budgets. And it is important to advertising cost-effective way. It has proven that investment in digital marketing platform like Google ads, Facebook ads are very cost-effective than investing in traditional marketing platforms like newspaper, television, radio ads, etc. In fact, the price of television advertisements can equal to the entire digital marketing budget.
Google Ads is one of the recommended ways of marketing online. It gives permission to you to choose specific relevant keywords which are associated with your business. Your ads can be visible on Google or websites of the partners.
Google ads operate on Cost Per Click (CPC), Cost Per Acquisition (CPA), Pay Per Click(PPC), Cost Per Thousand Impression (CPM), etc. basis. This signifies that you set a specific range of budget and asked Google to charge you when some internet visitors or users click on your ads.
you can reach potential customers for a relatively low price to create ads on Facebook and select them towards specific demographics. Facebook advertising is quite flexible than Google Ads. As Google Ads is authorised you longer descriptions and image-based ads for engagement with your targeted audiences.
Twitter advertising allows you to tweets to your target audience with the help of the Promoted Tweets function. It enables you to reach a wider audience instantly in realtime events. ‘Who to Follow’ feature allows you to reach with your business ad by targeting a certain demographic, ideal, wider audience.
Global Reach without Demographic Barrier:
The World Wide Web is part of everyone’s life nowadays. Company offered products and services are available on the website. Company’s official website allows us to reach new and potential markets worldwide. Contents like Blogs, Videos, Images, Infographics are communicative media with audiences. Targeted customers can access those content as information from anywhere in the world. Digital Marketing advantage allows businesses to reach global customers.
24 x 7 x 365:
Another advantage of digital marketing is 24hrs, 7days in a week, 365days in a year availability of open digital shop through website. You don’t require to invest to make any physical shop. Customers can purchases, see the product details through your website from any time and anywhere. Digital Marketing empower you to keep marketing your business throughout the years with a little cost.
Ability to Collect and Measure Data:
you can easily collect customer data for targeting and measure your campaign is working or not with the help of Analytics tools. Global reach digital marketing makes it easier to evaluate how effective your campaigns are. It enables you to get detailed demographic and geographic information about customers. Also, it helps you to get customer responses, their interests to your advertising and website information, through the use of methods such as PPC, CPC, CPA, CPM, etc.
Easy Consumer Reach:
You can easily show your business to the potential and targeted customers. Direct email marketing, Social media platforms, Facebook, Twitter, Instagram, etc. are helping hands to reach more and more audiences instantly.
Direct and Easy Advertising:
Digital marketing advantages enable you to connect each and every audience directly. You can market your business with the help of Email Marketing, Social media platform etc. Even answer queries of customers. Mean, direct marketing smooths client relationship.
Faster Response: You can interact instantly with a customer who is living hundreds of kilometres from you. Mean, apart from voice calls, anytime, and from anywhere you are eligible to communicate with your audiences to answer their questions or queries within a minute. Communicate individually as a whole.
You can be marketing your product and services to your current and prospective customers in one to one or individually.
Personalise marketing enhances interactivity with customers in the best way. Where traditional marketing failed in this scenario.
Great Exposure of Product and Services:
World Wide Web allows you to expose your business globally with very low-cost marketing strategy. Website a tool can make your business presence in every corner of the world where internet is working.
Those above discussed advantages enables digital marketing most popular to people. Now I will present some disadvantages of digital marketing, Though digital marketing expands opportunities a new era for the marketing world, there are some restrictions. Before working, we should know regarding those limits of digital marketing. So those awareness parts are:
Limited Internet Access:
In the current scenario where we glorifying digital marketing, 48% of the world still now doesn’t have internet access. Even many such areas people not even know how to access the internet.
High Competition for Globalisation: Business reach their targeted audiences with the help of digital marketing, strategy is accessed by most businesses. Digital Marketing is cost-effective than traditional marketing and advertising methods and allowing you to reach both geographically and demographically wider, targeted audience. Necessity of digital marketing creates enormous competition among marketing professionals across the globe to stand out online visibility of campaigns. So unique online strategies are only stand out for the campaign. Industry thought leaders using more content with information and guidance to reach consumers. But every professional knows regarding this fact. So for stand out with the campaign, you need to compete with the others.
Marketing Strategies can be Copied: Digital Marketing platforms can open your campaign strategies which can be copied by your revelry. Leak of your campaign strategy is common. So be careful.
Criticism or Negative Feedback: Your business products or services might be criticized by customers and in open forum when you criticized its effects in sell your business to new or old customers. Always answer those reviews in a positive way rather ignore them. You can’t avoid criticism or negative feedback so always stand in front of criticism. Keep in mind the Rome empire didn’t create in a while. So keep blogging with those above tips keep in mind.
Security and Privacy Issue:
1. Email Marketing Risk is one of the security issue. Email account can hijack by phishing and spam mail when outgoing digital marketing campaign run. So, you should install email software security.
2. Customers’ Data Privacy: A hacker can sell any data regarding customer’s information like credit card details, personal data, passwords, etc. Because those data are like treasure for hackers. You should use password security, anti-virus, firewall, 2-factor authentication and monitor activity regular basis.
3. Social Media Disturbance: utilizing outbound marketing source for real-time references social media is the most effective tool. You will confuse when hackers hijack your social media account and can do anything offensive, inappropriate and false things. So you should use a strong password and social media monitor tools.
4. WordPress Website ambush: WordPress eCommerce websites are attractive game for hackers. You should always keep update dWord Press plugins components.
5. Warning Financial Transactions: Lucrative offer for hijackers when customers using eCommerce website for money transaction through third party services when they buy products. Marketers should always use anti-malware measure use with VPN, SSL protocols, 2 factors authentications.
Digital Marketing in World-both cases of the inbound and outbound customers feed the products. Business and customers must safe from security and privacy threats. So in near future Facial Recognition will protect your privacy with security.
We can understand from above that digital marketing has some drawbacks. But if you manage those threats, digital marketing advantages will transform your business on the next level. If you want to reach your customer or want to enhance your business at a different level, I bet digital marketing is the best choice.